I’m having a blast as SVP Design for Smule in SF!

Smule, Inc. is a software company whose mission is to connect the world through music. Its most popular mobile app is the flagship ‘Smule’ singing social network with +50mm users. I lead a team of 15 in SF and started an additional team of 9 in Sofia, Bulgaria, that covers Product Design and Marketing Creative across Smule’s global suite of music-themed apps.

Creative is focused on UA conversion and internal promotions. Product Design is focused on two projects. The first is accessible, next-gen connection through music creation and the second is leveraging a brand new social gifting ecosystem to augment the business model.

Audio/visuals, branding, modern UX: this project is intense but so cool!