Fraiche Yogurt
I created the logo and initial branding for Fraiche Yogurt stores. My friend, Jessica Gilmartin, had worked with me briefly at IMVU and asked me to help with her new idea for a non-tech, hands on, actually-meet-people store in Silicon Valley. There first store was going to be in downtown Palo Alto so they were looking for something less "yogurt store" and more "lifestyle". Their prime competition at the time was Pinkberry so their differentiator was going to be locally sourced, pasteurized & cultured on site, fresh, superfood. My fee? Free yogurt for my wife, Susie, for life! Best job EVAR!
Here is the original tear sheet of final options I had sent over to Jessica for approval. We both agreed that #4 was the best so I pulled that into a stamp that would stand out (above.)
Super serendipitous long story short: my former summer camp CIT's wife, Lisa Rutherford, is awesome! She needed help with the branding for her new reading and writing data company, Coliloquy. I got to work in the old sketchbook, drew several pages of options, whittled it down to one idea with the team, and then crafted the above. Lisa has since become the CEO of Ampersand and I've helped her out there, too.